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Updated : Nov 07

 

 

 
Websites 101
Part 1: Choosing and Registering a Domain Name

Websites 101 - The first of a series of articles by Certz.com. A step by step guide to creating websites

Don't look at your domain name as simply a title for your business. Consider it as a headline - a marketing tool that appeals directly to the wants, needs, and desires of your target market.

It doesn't hurt to use "your" name (TomsStore.com), but also consider choosing a name from the perspective of your clients. In reality, they don't care about your name.

To start, you must take time in researching the best domain name for you. Don't grab the first name you find available. More often than not, you'll register a domain name, only to find a better one available the next week.

Take your time and get it right - the first time.

Step 1: Words and Synonyms
Make a list of keywords related to your business. Include some powerful, emotion-stirring adjectives, or at least words that might pique one's curiosity. Put them together in two or three word combinations. Get creative.

Step 2: Is it already registered ?
Next, check the availability of the name. This can be done at any domain name registrar such as Dotstar.com

Other considerations and recommendations: Opt for ".com" if possible. There may be more options with ".co.uk", ".net" and ".org" (or any of the other zillion new extensions), but ".com" is still king. People remember ".com", and again, you don't want to send prospects to your competitors.

Step 3: Registering your domain name
Once you have found a "benefits-focused" name, you're ready to buy the domain. Here are few places you may want to utilize when registering your domain name. We personally use Dotstar.com. They offer discounts on registering for more than one year and park it for free until you are ready to put up content. Plus, they have a discounted transfer program.

Recommended domain registrars for .com, .net, .org, .eu and co.uk domains.

123-reg.co.uk
co.uk Registration £2.59, Free Transfers , Renewals £2.59 , .com/net/org £4.89 / yr , regular special offers
Godaddy.com
Registration from $1.99 !, free 1 year extension for domain transfers $6.95 per year, buy expiring domains and sell your own domain s via auctions, lots of extras - regular special offers
Dotster.com
Transfers $8.95 for 1 year, PLUS 1 year free, EU $14.95
Mega Clutch
Registration from $9.95 to $19.95

 

Most importantly, once you have registered your domain name and have built up your site - DON'T LET THE DOMAIN NAME EXPIRE ! - for any reason. If you decide the Internet is not for you, consider "selling" your domain name. If you simply let it expire - many internet businesses snap up names, whether they have anything to do with it's prior occupation or not. These "site snappers" specifically hunt for those domains that have linkage and search engine rankings and use this instant popularity to simply point to their main site.

Remember, a domain name is only as good as it is promoted. In actuality, a well-chosen domain name will be just as much a failure as a poor one, if not properly marketed.

Keep these tips in mind, and you'll soon be on your way to finding a great, memorable, web traffic generating domain name.

 

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